There are a number of tasks in online marketing that are easy to perform and repetitive and, frequently need not require a person to carry them out. That is, they are able to be totally automated after the computer software to execute them has been set up. An example is using social media for link building.
Then there are jobs that call for some human input, alth ough not necessarily your own. Content spinning, by way of example.
These activities are regularly carried out many times when promoting a web site and can take up a great deal of your time that’s better spent in other places. This is when an internet marketing outsourcing project turns into a good choice. But before you rush off to start looking into outsourcing firms and set that up you need to be sure that you have a decent procedure in place. If you do not know exactly what you want to outsource and in exactly what sequence tasks have to be done, you will be setting yourself up for an awful lot of anguish in the future and wasting cash.
The first thing you need to do is to ask yourself:
“What work might somebody do for me right now that would allow me to generate income quickest?”
After that do the activity yourself, writing down precisely what you are doing and exactly how long it takes. Later you can turn these observations into an instructions document, or, even better, make use of them as the outline for a screen cast tutorial and internet marketing coaching session.
Noting down how long the activity takes to complete is usefulsince it will give you a benchmark against which you can gauge your assitant’s skill. Ninety nine% of the time if you estimate this you’ll significantly underestimate the amount of time a task takes to be concluded.
The more in depth instructions you can create for your assistant, the superior and faster the activity will be finished and the better it will be for everybody.
If you are searching for a full-time worker, as compared with taking someone on on a per project basis, it is worth taking the time to write down a work specification, that is, exactly what jobs you will need to be completed and a person specification, that is, what personal qualities and competencies you are looking for. You’ll also need to indicate to what amount you have need of those competencies and which are desirable and which essential.
When you have found some likely candidates ask them to complete a job for you that covers the main capabilities you are trying to find so, as an example, you could ask them to write an article around a specific keyword. This gives you a base on which to easily evaluate your applicants on the same ability and it is often better to think about more than one person for any task.
When requiring them to finish the “test” task give them some scope to show initiative but additionally ask for several specifics. So, as an example you could ask them to respond by email with a specific title and attach documentation which contains information that they can create in a variety of different ways. I usually ask for applicants to grade themselves on certain skills and qualities and provide them a scale so that they can do that. It is enlightening to understand, not just their scores, but also how they lay the information out.
Clearly, the “test” task will depend upon what you ultimately need your assistant to do. But don’t skip this step as it can save you lots of wasted time.
Finally, take applicants on for a tryout time and settle payment conditions before you start, making plain you will pay after the job has been completed.
Tags: outsourcing, marketing outsourcing, internet marketing outsourcing project, outsourcing firms, marketing coaching
Comments